As the owner of a vacation rental, holiday let, bed and breakfast, or small hotel, you know your hospitality website should encourage direct bookings.
But is it possible your web design could actually be working AGAINST you?
In this course, you’ll have the opportunity to listen in on 6 private video lectures that have previously only been available to our membership community at Boostly Academy. Because founder, Mark Simpson, feels so strongly about encouraging direct bookings for rental property owners and small hotels all over the world, these lectures are being shared with you to help your business thrive, even in 2021.
In Mark’s opening 20-minute, on screen tutorial, watch over Mark’s shoulder as he constructively critiques a short stay accommodation booking website.
During this site audit, you’ll learn hotel marketing & web design tricks to:
Make the most of the first 5 seconds a prospective guest spends on your website
Showcase what makes your property unique
Encourage direct bookings in a prominent location
Present site content so it’s “skim-able” for short attention spans surfing on mobile
Foster confidence in prospective guests so they don’t bounce to Booking .com or Airbnb in search of social proof
For many short stay accommodation owners, web design can feel like an overwhelming task in a foreign language. To make this feel less intimidating, Mark brings in Boostly expert, Phil Tester, a UK B&B Owner with a passion for simplifying web design and the techie aspects that go along with developing a booking website for property owners who chose to DIY.
Mark and Phil share expert opinions on web design platforms including WordPress, Wix, Weebly and Squarespace. Solutions to some of the most common website issues hospitality owners report dealing with are also discussed – from image sizes, to site speed, SSL certificates and render blocking. You’ll even see a screen share of how to use GTMETRIX .com to check out the page loading time, etc. for your own site. Don’t be scared off by this if you’re a beginner here. We’ll guide you through it.
Before your training is complete, Marks shares three final on screen tutorials to help you:
Understand the value of website pop-ups & how to create one using Sumo’s free form builder
Connect Google Analytics to your WordPress website with a simple plugin
Determine which 20% of the OTAs show up in 80% of the accommodation search results for your area so you know exactly where else to list your property if or when it makes sense for your business.
Implement what you learn as soon as possible to skyrocket your profits with a direct booking “mousetrap” that turns lookers into bookers.
5*s If you own a hospitality business you owe it to yourself to get clued up with help from the best in the business. Mark & his team know their stuff and genuinely want to help you succeed. [K. Cole, Posted 6/10/20 on Trustpilot]
5*s Mark is an ace teacher of all tips and tricks to market your business. Highly recommended! [Liam Carolan, Posted 6/10/20 on Trustpilot]
5*s Implemented 1 tactic straight away and got nearly 200% ROI – Mark gives a lot of advice freely, with love and purpose. Part-time legend.
[Mr. Hodson, Posted 6/11/20 on Trustpilot]
As the owner of a vacation rental, holiday let, bed and breakfast, or small hotel, you know your hospitality website should encourage direct bookings.But is it possible your web design could actually be working AGAINST you?In this course, you’ll have the opportunity to listen in on 6 private video lectures that have previously only been…