Newsletter Google Analytics Addon 1.3.1

Track What Happens After the Click

Open rates tell you one story. Click rates tell you another. But neither shows you what happens when subscribers land on your site.

Do they browse? Buy something? Bounce in 10 seconds? That’s the blind spot most email marketers live with.

The Newsletter Google Analytics Addon fixes this. Install it once, and every link in your emails automatically carries UTM tags. When subscribers click through, Google Analytics captures their full journey — pages visited, time spent, conversions, the works.

How It Works

This addon hooks into your Newsletter for WordPress installation. No coding. No manually tagging links. When you send a campaign, the tracking happens behind the scenes.

Version 1.3.1 keeps things stable and plays nice with the latest Newsletter releases.

What You Get

• Auto UTM tagging — Every link gets campaign source, medium, and name parameters without any extra work
• GA4 compatible — Works with Universal Analytics and Google Analytics 4
• Custom naming — Set your own tracking parameters for each campaign if you want
• Event tracking — Watch for specific actions: purchases, signups, form completions
• 5-minute setup — Paste in your Tracking ID, pick your defaults, done

Who Needs This

Store owners trying to prove email drives revenue. Bloggers curious which topics actually keep readers around. Freelancers needing client reports that don’t lie.

You don’t need to be a data analyst. If you’ve ever clicked through a WordPress settings page, you can run this.

Getting Started

Install like any WordPress plugin. Drop your Google Analytics Tracking ID into the settings. Set your default source (newsletter) and medium (email). Hit save.

Next time you send a campaign, check Acquisition → Campaigns in Google Analytics. You’ll see real numbers: which emails bring traffic, which pages grab attention, where people drop off.

Why This Instead of Other Options

Building custom tracking with a developer costs hundreds. Email analytics platforms charge monthly fees. This addon gives you the same data — UTM parameters flowing into Google Analytics — for a one-time price.

• Download immediately after purchase
• Commercial license — use it on client projects or your own sites
• Free updates for life
• No subscriptions, ever
• Email support when things go sideways

Stop flying blind on email performance. Download the addon, spend 10 minutes configuring it, and you’ll wonder how you ever sent campaigns without this data.