Role Based Pricing for WooCommerce 2.1.1

Role Based Pricing for WooCommerce

Every customer is different. Your aunt’s knitting shop wants wholesale pricing. Your VIP members expect exclusive member-only deals. And your casual shoppers? They just want a fair retail price. Trying to manage all three with manual discount codes is a nightmare that eats your time and kills your momentum.

Role Based Pricing for WooCommerce fixes that. This plugin automatically shows the right price to the right customer based on their account role. No codes. No confusion. No back-and-forth emails asking “can I get a better deal?” Your pricing structure runs itself while you focus on growing your store.

What It Is

This WordPress plugin integrates directly into your WooCommerce store and lets you set custom prices for any product based on customer roles. Wholesale buyers see wholesale prices. Members see member pricing. Retail customers see standard rates. Each group gets exactly what you want them to see — automatically.

You control everything from your WordPress dashboard. Set global role-based pricing rules, override specific products, or adjust margins for bulk orders. The flexibility handles simple setups and complex wholesale catalogs alike.

Key Features

• Per-role price adjustments — Set fixed prices, percentage discounts, or fixed amount reductions for each customer role
• Product-level overrides — Global rules apply everywhere, but you can tweak individual products without breaking your structure
• Bulk pricing tiers — Offer quantity-based discounts within each role (buy 50+, get 15% off; buy 100+, get 25% off)
• Role-based quantity minimums — Require wholesale buyers to meet order thresholds before they can checkout
• Hide prices for non-logged-in users — Keep your wholesale pricing private until customers register
• User role targeting — Works with WooCommerce default roles and popular membership plugins
• Simple settings panel — No code, no templates, no developer needed. Point, click, save.

Who It’s For

This plugin works best for WooCommerce store owners running multiple customer segments from one site:

• Wholesale store owners — Separate your B2B and B2C pricing without creating separate websites
• Membership sites — Reward loyal customers with exclusive pricing they can access after logging in
• Affiliate program managers — Give affiliates special rates or commissions without manual processing
• Multi-tier resellers — Set different pricing for silver, gold, and platinum resellers automatically
• Volume discount stores — Combine role-based pricing with quantity breaks for powerful margin control

How To Use It

Getting started takes less than 10 minutes. Install and activate the plugin like any WordPress plugin. Navigate to the Role Based Pricing settings page in your WooCommerce menu. Create your pricing rules — choose a customer role, select whether you want percentage discounts or fixed prices, and set your amounts.

For product-specific pricing, open any product edit page. You’ll find Role Based Pricing boxes where you can override your global rules for individual items. Save, and you’re done. Customers with that role will instantly see their custom pricing across your store.

No shortcodes required. No template editing. No complicated documentation to read. If you can use WooCommerce, you can use this plugin.

Why Buy This

You could build role-based pricing with code, custom themes, or expensive agency projects. Or you could download this plugin in seconds and have it working before your coffee gets cold.

At its core, role based pricing for WooCommerce is a revenue driver. When wholesale customers see wholesale prices, they’re more likely to buy in bulk. When VIP members see exclusive member pricing, they’re less likely to shop around. When retail customers see clean, straightforward pricing, they’re more likely to complete checkout without price-confusion abandonment.

Stop losing deals because your pricing confused the wrong customer segment. Stop manually applying discounts and forgetting to remove them. Stop answering “what’s my price?” emails every single day. This plugin handles the automation so your pricing strategy actually works.

Ready to Get Started?

Instant download. Commercial license included. One-time payment, lifetime access. Get Role Based Pricing for WooCommerce today and let your pricing work for you while you sleep.